As indubitably known Instagram is considered to be one of the largest social media platforms for marketing and endorsing the product to bring a wider reach to audience and doubling the traffic to the product site. Most of the corporate entities, marketers and creators have gone for Instagram as one of the first rankers in promoting strategy. Marketers come up with various tactics to gain followers on Instagram and hence improve and brighten the brand image. However, as astounding it might sound there is a loophole everywhere. As of a great tool Instagram sounds for brightening up the brand product some mistakes on this platform might cost marketers a hefty loss in the regard to the brand. Some companies like MOMENTOLOGY provide great insights and techniques on this topic.
The mistakes to avoid while operating the business accounts on Instagram
There are some mistakes which shall consciously be avoided while operating an account on the business grounds. These mistakes include:
- Setting up the account on private mode: sometimes unintentionally the marketers put up their account as private. As small as it may seem the mistake could bear huge losses in attracting the traffic towards the account. Setting the account on private mode only limits the reach vistas of the company and its product.
- Posting irrelevant content: most of the accounts which are business are least acceptable to be personal. Although small seldom glimpses of behind the scenes or adding a personal touch not so often could keep up the spark but adding random photos and videos to the account which have no alignment with the product of marketing would only defer the follower count.
- Ain’t a consistent account: the account will only make a mark if seen. If the business account is not consistent and appears only once or twice in a time this won’t bring any times of cherishing as a brand value enhancer. Continuous and relevant posting and uploading will keep the product in the public eye hence more likeliness of domain visiting’s.